This survey is to understand the current level of buyer's trust in environmental labeling, as well as consumers' awareness, conscious and actions on green consumption and green mark product. Therefore, a questionnaire survey and statistical analysis were conducted for public and private sector buyers and the national public, as a reference for future promotion. The government department completed 1018 valid samples; the industrial department completed 500 valid samples for the reported green procurement industry, and the non-reported green procurement industry completed 156; for the public part, a total of 1,278 valid samples were completed by telephone interviews and 501 interviews face to face valid sample. The government departments, industry departments, and the public in the green mark recognition related question group's recognition scores for "identifying green mark products are environmentally friendly, products that can be safely purchased" are 4.19 points, 4.28 points, and 4.13 points. It shows that government departments, industry departments and the public all have a high degree of awareness of environmental label products. Respondents of government departments and industry departments in the green mark product trust related question group, the recognition scores for " green mark products are more trustworthy" are 4.01 points and 4.11 points, indicating that government departments and industries The department has a high degree of trust in environmentally-labeled products.

Green Mark, Green Mark Product Trust, Green Mark Product Consumer Intention